Rachel B. Lee is a fearless #ladyboss. She started her career with Walton Isaacson, a marketing agency with expertise in multicultural segments, and managed Unilever’s first social media driven consumer activations including AXE One Night Only. After receiving her MBA from the University of Texas, Austin, McCombs School of Business, she entered the technology industry at Microsoft. She has led branding, social media strategy, content development, blogging, influencer communities, podcasts, experiential, paid media and more for the Microsoft Partner Network, a 300K partner ecosystem of small to enterprise size businesses digitally transforming the world. As social lead for Microsoft Inspire, she achieved over a billion impressions in 2017 and in 2018 won the Speaker Excellence award for her session on modern selling and LinkedIn. Most recently she has led a multimillion dollar brand repositioning and messaging strategy for the Microsoft Partner Network. She is the City Champ for Together Digital Austin and also a co-owner and branding expert for Standout Authority, which helps businesses and professionals build their influence on LinkedIn.